History & Staff

We have years of experience caring for families, from all walks of life. Each family comes to us because they know we are leaders in our profession, dedicated to excellence in service, and have the highest integrity.

Our History

In 1883, Philo Woodruff Goodrich started the Goodrich Furniture and Undertaking business in Durand. In the late 1890’s, Finley W. Goodrich, son of Philo, received a license in undertaking from the Eckels College of Embalming in Philadelphia and returned to Durand and became a partner with his father.

Finley was elected mayor of the city of Durand in 1918, he died while serving his second term as mayor in 1920.  After his death, his son Robert W. ran the company until his death in 1940. Philo, another son of Finley, returned to Durand and ran the business until Robert F., son of Robert W.,  graduated from the Wisconsin Institute of Mortuary Science in Milwaukee and joined the family business. Robert F. operated Goodrich Furniture in Durand and Pepin, along with Goodrich Funeral Home in Durand.

Robert’s son Richard J. after years of helping his father joined the family business in 1985 following his graduation from the University of Minnesota School of Mortuary Science. Robert F. died in 2004. His son Richard continues to operate the funeral home in Durand, making him the fifth generation of Goodrich’s serving in the area.

Our Valued Staff

Richard  Goodrich

Richard Goodrich, Funeral Director

A lifelong resident of Durand, Richard is the fifth generation to serve families in the area. Richard graduated from the University of Minnesota Mortuary Science Program in 1985. He and his wife, Laurie have five children; Kayla, Ashley, Joshua, Jessica, Jennifer and three grandsons, Nathan, Camden and Hudson. Richard enjoys fishing, camping and spending time with his family.


Ann Marie E. Goodrich

Ann Marie E. Goodrich, Funeral Associate / Pre-need Consultant

Ann has been assisting at the funeral home for many years, joining the firm full time in 2008. She is a Wisconsin licensed pre-need Consultant. Ann was born in Eau Claire, WI and moved to Durand in 1982. She and her husband, Jeff have four children; Ryan, Amy, Jenna and Corey and two granddaughters, Laila and Quinn. Ann enjoys spending time with family and friends.


Daniel Duffenbach

Daniel Duffenbach, Funeral Director

A life long resident of the Eau Claire-Chippewa Falls area, Daniel is a licensed funeral director who has been serving families for the past 35 years. Daniel is involved with several community organizations. Daniel is a Charter Member of the Chippewa County Grief Guidance Team, established in 1999. During his spare time Daniel enjoys hunting, fishing, and is a long distance runner. Daniel is married to Karolynne and they have four children and three grandchildren.


Bif (Elizabeth) Quisenberry

Bif (Elizabeth) Quisenberry, Funeral Director

Bif graduated from the University of Minnesota, Mortuary Science program in 2013. She is a licensed funeral director in Wisconsin and Minnesota. Bif lives on a dairy farm in Plum City. She enjoys helping with animals on the farm, riding horses, and spending time with her family.