Learn our story, from the beginning and into the future.
Ever since we opened our doors we have approached life (and death) differently. While some just see the end of a loved one’s life as a time for grief and mourning, we prefer to think of it as a time for reflection, appreciation and even celebration. This is evident in everything we do, from the way we conduct our services to the amenities we choose to offer. We are not just a funeral home. We are a close knit community dedicated to honoring, sharing and preserving the amazing and inspirational stories that are life.
In a nutshell? Experience, professionalism, compassion, and empathy.
We've learned a lot over many years. Like how to present options without overwhelming. And how to meet the needs of many caring parties. People come to us in difficult times, and we respond kindness, calmness and expertise. Our goal is to create a beautiful occasion and make you feel welcome, always. We spend our days planning with families. We stay up to date with industry developments. And we make hard times a little easier.
Learn the legacy.
In 1883, Philo Woodruff Goodrich started the Goodrich Furniture and Undertaking business in Durand. In the late 1890’s, Finley W. Goodrich, son of Philo, received a license in undertaking from the Eckels College of Embalming in Philadelphia and returned to Durand and became a partner with his father.
Finley was elected mayor of the city of Durand in 1918, he died while serving his second term as mayor in 1920. After his death, his son Robert W. ran the company until his death in 1940. Philo, another son of Finley, returned to Durand and ran the business until Robert F., son of Robert W., graduated from the Wisconsin Institute of Mortuary Science in Milwaukee and joined the family business. Robert F. operated Goodrich Furniture in Durand and Pepin, along with Goodrich Funeral Home in Durand.
Robert’s son Richard J. after years of helping his father joined the family business in 1985 following his graduation from the University of Minnesota School of Mortuary Science. Robert F. died in 2004. His son Richard continues to operate the funeral home in Durand, making him the fifth generation of Goodrich’s serving in the area.
Who We Are
Meet our staff. Members of the local community make everything that happens possible.
Together, we make this place amazing.
Funeral DirectorRead Bio
A lifelong resident of Durand, Richard is the fifth generation to serve families in the area. Richard graduated from the University of Minnesota Mortuary Science Program in 1985. He and his wife, Laurie have five children; Kayla, Ashley, Joshua, Jessica, Jennifer and four grandsons, Nathan, Camden, Hudson and Jenson. Richard enjoys fishing, camping and spending time with his family.
Ann Marie E. Goodrich
Funeral Associate / Pre-need ConsultantRead Bio
Ann has been assisting at the funeral home for many years, joining the firm full time in 2008. She is a Wisconsin licensed pre-need Consultant. Ann was born in Eau Claire, WI and moved to Durand in 1982. She and her husband, Jeff have four children; Ryan, Amy, Jenna and Corey, two granddaughters, Laila and Quinn and one grandson, Kaleb. Ann enjoys spending time with family and friends.
Funeral DirectorRead Bio
A life long resident of the Eau Claire-Chippewa Falls area, Daniel is a licensed funeral director who has been serving families for the past 35 years. Daniel is involved with several community organizations. Daniel is a Charter Member of the Chippewa County Grief Guidance Team, established in 1999. During his spare time Daniel enjoys hunting, fishing, and is a long distance runner. Daniel is married to Karolynne and they have four children and three grandchildren.